Print ads and advertorials for a variety of audio brands while working for Sound United, now Masimo Consumer tech. Carefully adhering to brand guidelines for the iconic audio brands; Bowers & Wilkins, Denon, Marantz to name a few. Along with designing print ads, many were further localised to the APAC market and part of greater marketing campaigns I executed, appearing in top publications in Korea, China & SEA.
Magazine Spreads
Freelance design work for various restaurants around Hong Kong. menus, foam boards, postal circulars. Through careful choice of typography, colors, and imagery, I aim to create visually appealing menus that entice customers as well as guide, while taking brand identity into top consideration.
Work is for a number of well known brands, such as TMK, Pane E Latte and Pici, by Pirate Group HK.
Food & Beverage
UNDERGROUND EVENTS
POSTER DESIGN
Event posters for theatre events in Hong Kong. I worked on the visual identity, poster and other collaterals for A Woman on the Moon (d. Reggie Yip), at Chong Yuen Ming Cultural Centre, The University of Hong Kong, capturing the essence of this surreal musical physical theatre piece. On the right, the poster and visual identity for This Girl Laughs, This Girl Cries, This Girl Does Nothing by Finnegan Kruckemeyer, performed at the Shouson Theatres, Hong Kong Arts Centre, Wanchai under the Studio Starlit by Starlit Voice.
Theatre Production
I also have experience working on other printed materials such as catalogues & reports, and more. Pictured is the version of the 2016 FnBsolutions catalogue, for which I also worked on the website. Printed materials include:
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Catalogue design
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Presentation design
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flyers, brochure and leaflets
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P.OS. and shelf graphic design
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Outdoor/window design
Printed Reports, Catalogues
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